Creator Behavioural Science

How creators accidentally limit engagement by ignoring the Pygmalion effect

Jan 14, 2026

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10 min read

How creators accidentally limit engagement by ignoring the Pygmalion effect

The quiet psychology shaping your comments section

Kenzi Wood

Creator Behavioural Science

The creator lessons worth taking into 2026

Jan 7, 2026

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7 min read

The creator lessons worth taking into 2026

Four stories that stayed with me

Amanda Smith

Creator Behavioural Science

Dec 10, 2025

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9 min read

Repetition = attachment: The science behind follower loyalty

Why posting regularly quietly turns strangers into fans.

Kenzi Wood

Creator Behavioural Science

Turn freebies into growth with the reciprocity principle

Nov 24, 2025

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8 min read

Turn freebies into growth with the reciprocity principle

This is what happens when you stop selling and start serving your audience first.

Kenzi Wood

Creator Behavioural Science

🪄The magic of “mine:” Using the endowment effect to turn followers into owners

Nov 12, 2025

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10 min read

🪄The magic of “mine:” Using the endowment effect to turn followers into owners

Your content is more valuable when your audience feels like they own it.

Kenzi Wood

Creator Behavioural Science

From scrolls to clicks: How nudge theory turns viewers into action-takers

Oct 29, 2025

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9 min read

From scrolls to clicks: How nudge theory turns viewers into action-takers

Why small design choices (not louder CTAs) quietly shape your audience’s behavior.

Kenzi Wood

Creator Behavioural Science

The peak-end rule: How to craft content people actually remember

Oct 15, 2025

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10 min read

The peak-end rule: How to craft content people actually remember

Your audience doesn’t remember the whole story, just the moments that hit hardest

Kenzi Wood

Creator Behavioural Science

Choice architecture turns scrolls into off-platform sales

Sep 24, 2025

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10 min read

Choice architecture turns scrolls into off-platform sales

Relying on social algorithms kills your growth. 😵Here’s what to do instead.

Kenzi Wood

Creator Behavioural Science

How to use the principle of tribalism to put your promotions on autopilot

Sep 10, 2025

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9 min read

How to use the principle of tribalism to put your promotions on autopilot

Belonging beats algorithms every time

Kenzi Wood

Creator Behavioural Science

From viewers to superfans: Gottman’s 85% rule changes everything

Aug 27, 2025

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8 min read

From viewers to superfans: Gottman’s 85% rule changes everything

Why every emoji, poll reply, and “lol” matters more than you think.

Kenzi Wood