Latest Articles

Dive into a collection of past posts and rediscover timeless content.

Creator Behavioural Science

Your audience is overloaded. So keep it simple.

Mar 11, 2026

•

9 min read

Your audience is overloaded. So keep it simple.

It sounds counterintuitive, but simpler visuals and one CTA per post actually boost engagement.

Kenzi Wood

Newsletter

The PR pro-turned-creator teaching self-employed people to get seen

Mar 4, 2026

•

10 min read

The PR pro-turned-creator teaching self-employed people to get seen

She’s a multi-hyphenate comms creator and mother.

Amanda Smith

Monetization

Create micro-yeses with the commitment-consistency principle

Feb 25, 2026

•

10 min read

Create micro-yeses with the commitment-consistency principle

Tiny agreements today shape tomorrow’s conversions.

Kenzi Wood

Creator Interviews

Feb 18, 2026

•

9 min read

The creator-consultant who built her brand on Jewish comedy

She’s much more than just an influencer

Amanda Smith

Monetization

The paradox of choice: Options are the enemy

Feb 11, 2026

•

10 min read

The paradox of choice: Options are the enemy

Your audience isn’t indecisive; they’re overwhelmed. Learn how to stop feeding into the paradox of choice.

Kenzi Wood

YouTube

This creator built her 8+ million audience hunting ghosts

Feb 4, 2026

•

10 min read

This creator built her 8+ million audience hunting ghosts

She turns the paranormal into binge-worthy stories

Amanda Smith

Community building

Why posting feels scarier than it should

Jan 28, 2026

•

8 min read

Why posting feels scarier than it should

Most people notice far less than your brain tells you they do.

Kenzi Wood

Creator Interviews

Jan 21, 2026

•

8 min read

How one of the OG Instagram influencers became the Adobe evangelist

Big brands are hiring influencers internally.

Amanda Smith

Community building

How creators accidentally limit engagement by ignoring the Pygmalion effect

Jan 14, 2026

•

10 min read

How creators accidentally limit engagement by ignoring the Pygmalion effect

The quiet psychology shaping your comments section

Kenzi Wood

Creator Behavioural Science

The creator lessons worth taking into 2026

Jan 7, 2026

•

7 min read

The creator lessons worth taking into 2026

Four stories that stayed with me

Amanda Smith

Creator Interviews

The $200K creator business – built on one platform

Jan 6, 2026

•

9 min read

The $200K creator business – built on one platform

Discover her single-platform strategy

Amanda Smith

Creator Interviews

Dec 17, 2025

•

9 min read

This creator’s seven-figure side hustle

Her strategy is just being real

Amanda Smith