Latest Articles

Dive into a collection of past posts and rediscover timeless content.

Creator Interviews

Apr 22, 2026

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3 min read

Creators and AI clones

A new age “influencer” or cause for pause?

Amanda Smith

Community building

Apr 15, 2026

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9 min read

“Good content” alone isn’t enough

We follow creators because we want to feel something.

Kenzi Wood

YouTube

Mar 31, 2026

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8 min read

He’s an electrician with 200,000 YouTube subscribers

The blue-collar creator

Amanda Smith

Branding

Mar 25, 2026

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10 min read

Can’t let go of old content or branding? Here’s why

The endowment effect makes deleting that old post feel like a personal betrayal.

Kenzi Wood

Monetization

She turned her freelance writing into a product business

Mar 18, 2026

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8 min read

She turned her freelance writing into a product business

Take a closer look at freelance economics

Amanda Smith

Creator Behavioural Science

Your audience is overloaded. So keep it simple.

Mar 11, 2026

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9 min read

Your audience is overloaded. So keep it simple.

It sounds counterintuitive, but simpler visuals and one CTA per post actually boost engagement.

Kenzi Wood

Newsletter

The PR pro-turned-creator teaching self-employed people to get seen

Mar 4, 2026

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11 min read

The PR pro-turned-creator teaching self-employed people to get seen

She’s a multi-hyphenate comms creator and mother.

Amanda Smith

Monetization

Create micro-yeses with the commitment-consistency principle

Feb 25, 2026

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10 min read

Create micro-yeses with the commitment-consistency principle

Tiny agreements today shape tomorrow’s conversions.

Kenzi Wood

Creator Interviews

Feb 18, 2026

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9 min read

The creator-consultant who built her brand on Jewish comedy

She’s much more than just an influencer

Amanda Smith

Monetization

The paradox of choice: Options are the enemy

Feb 11, 2026

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10 min read

The paradox of choice: Options are the enemy

Your audience isn’t indecisive; they’re overwhelmed. Learn how to stop feeding into the paradox of choice.

Kenzi Wood

YouTube

This creator built her 8+ million audience hunting ghosts

Feb 4, 2026

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10 min read

This creator built her 8+ million audience hunting ghosts

She turns the paranormal into binge-worthy stories

Amanda Smith

Community building

Why posting feels scarier than it should

Jan 28, 2026

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8 min read

Why posting feels scarier than it should

Most people notice far less than your brain tells you they do.

Kenzi Wood