Archive

Dive into a collection of past posts and rediscover timeless content.

Creator Behavioural Science

Why posting feels scarier than it should

Jan 28, 2026

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8 min read

Why posting feels scarier than it should

Most people notice far less than your brain tells you they do.

Kenzi Wood

Creator Interviews

Jan 21, 2026

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8 min read

How one of the OG Instagram influencers became the Adobe evangelist

Big brands are hiring influencers internally.

Amanda Smith

Creator Behavioural Science

How creators accidentally limit engagement by ignoring the Pygmalion effect

Jan 14, 2026

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10 min read

How creators accidentally limit engagement by ignoring the Pygmalion effect

The quiet psychology shaping your comments section

Kenzi Wood

Creator Behavioural Science

The creator lessons worth taking into 2026

Jan 7, 2026

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7 min read

The creator lessons worth taking into 2026

Four stories that stayed with me

Amanda Smith

Creator Interviews

The $200K creator business – built on one platform

Jan 6, 2026

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9 min read

The $200K creator business – built on one platform

Discover her single-platform strategy

Amanda Smith

Creator Interviews

Dec 17, 2025

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9 min read

This creator’s seven-figure side hustle

Her strategy is just being real

Amanda Smith

Creator Behavioural Science

Dec 10, 2025

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9 min read

Repetition = attachment: The science behind follower loyalty

Why posting regularly quietly turns strangers into fans.

Kenzi Wood

Creator Interviews

How this LinkedIn creator grew 26,000 followers in a year

Dec 3, 2025

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10 min read

How this LinkedIn creator grew 26,000 followers in a year

Her viral post? Coining the phrase “beach chicken.”

Amanda Smith

Creator Behavioural Science

Turn freebies into growth with the reciprocity principle

Nov 24, 2025

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8 min read

Turn freebies into growth with the reciprocity principle

This is what happens when you stop selling and start serving your audience first.

Kenzi Wood

Creator Interviews

This creator turned her college side hustle into a creative empire

Nov 19, 2025

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10 min read

This creator turned her college side hustle into a creative empire

Luck had nothing to do with it.

Amanda Smith

Creator Behavioural Science

🪄The magic of “mine:” Using the endowment effect to turn followers into owners

Nov 12, 2025

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10 min read

🪄The magic of “mine:” Using the endowment effect to turn followers into owners

Your content is more valuable when your audience feels like they own it.

Kenzi Wood

Creator Interviews

This former financial analyst turned creator teaches money mastery

Nov 5, 2025

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11 min read

This former financial analyst turned creator teaches money mastery

From Wall Street to empowering women.

Amanda Smith