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Creator Behaviral Science

Creator Interviews

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Oct 15, 2026

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4 min read

This creator built a 35M+ following through life-changing giveaways

Who said social media was shallow

Amanda Smith

This journalist-entrepreneur built a media empire in 3 years

Sep 23, 2026

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4 min read

This journalist-entrepreneur built a media empire in 3 years

“I never have to think about going viral”

Amanda Smith

This Gen Z creator has 4M+ TikTok followers... and a C-Suite title

Sep 15, 2026

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3 min read

This Gen Z creator has 4M+ TikTok followers... and a C-Suite title

And she’s only 28

Amanda Smith

Aug 26, 2026

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4 min read

She built a six-figure local newsletter about her city

Local media is having a moment

Amanda Smith

This photographer-model-creator launched a successful content studio

Aug 12, 2026

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4 min read

This photographer-model-creator launched a successful content studio

Inspired by how celeb brands are built

Amanda Smith

She’s a multi-hyphenate comms consultant and top LinkedIn creator

Jul 22, 2026

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4 min read

She’s a multi-hyphenate comms consultant and top LinkedIn creator

She turned down VC offers

Amanda Smith

This creator journalist on building a best-selling Substack

Jul 8, 2026

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3 min read

This creator journalist on building a best-selling Substack

She’s the media for the media

Amanda Smith

You are not your audience’s friend, and that’s a good thing

Jun 24, 2026

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5 min read

You are not your audience’s friend, and that’s a good thing

Parasocial relationships are the secret engine behind creator loyalty. Here’s how to handle them without burning out.

Kenzi Wood

LinkedIn is going all in on B2B creators

Jun 17, 2026

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3 min read

LinkedIn is going all in on B2B creators

Without the cringe

Amanda Smith

Why your audience isn’t sticking around (and how to fix it)

Jun 10, 2026

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5 min read

Why your audience isn’t sticking around (and how to fix it)

Followers stay when they feel understood. Here’s how to build that into your content

Kenzi Wood

He’s making NYC the creator economy capital

Jun 3, 2026

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3 min read

He’s making NYC the creator economy capital

Hang out with creators and creative folks

Amanda Smith

Your face is your advantage (and no, it has nothing to do with looks)

May 27, 2026

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5 min read

Your face is your advantage (and no, it has nothing to do with looks)

Mirror neurons shape human connection. Here’s how to unlock them in your creative work.

Kenzi Wood