Latest Articles

Dive into a collection of past posts and rediscover timeless content.

Creator Behavioural Science

Why your audience isn’t sticking around (and how to fix it)

Jun 10, 2026

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5 min read

Why your audience isn’t sticking around (and how to fix it)

Followers stay when they feel understood. Here’s how to build that into your content

Kenzi Wood

Creator Interviews

He’s making NYC the creator economy capital

Jun 3, 2026

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3 min read

He’s making NYC the creator economy capital

Hang out with creators and creative folks

Amanda Smith

Creator Behavioural Science

Your face is your advantage (and no, it has nothing to do with looks)

May 27, 2026

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5 min read

Your face is your advantage (and no, it has nothing to do with looks)

Mirror neurons shape human connection. Here’s how to unlock them in your creative work.

Kenzi Wood

Creator Interviews

This celebrity trainer is the OG Instagram fitness influencer

May 20, 2026

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4 min read

This celebrity trainer is the OG Instagram fitness influencer

Putting the move in movement

Amanda Smith

Creator Behavioural Science

The flywheel effect compounds growth: Here’s how

May 13, 2026

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5 min read

The flywheel effect compounds growth: Here’s how

You don’t need to go viral; you just need to show up.

Kenzi Wood

YouTube

This creator-journalist launched with a Casey Neistat collab

May 6, 2026

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3 min read

This creator-journalist launched with a Casey Neistat collab

A new class of creators

Amanda Smith

Creator Behavioural Science

Burned out? There’s a better way to stay motivated as a creator

Apr 29, 2026

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5 min read

Burned out? There’s a better way to stay motivated as a creator

Here’s how to get through creator burnout without nuking your content strategy.

Kenzi Wood

Creator Interviews

Apr 22, 2026

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3 min read

Creators and AI clones

A new age “influencer” or cause for pause?

Amanda Smith

Community building

Apr 15, 2026

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9 min read

“Good content” alone isn’t enough

We follow creators because we want to feel something.

Kenzi Wood

YouTube

Mar 31, 2026

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8 min read

He’s an electrician with 200,000 YouTube subscribers

The blue-collar creator

Amanda Smith

Branding

Mar 25, 2026

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10 min read

Can’t let go of old content or branding? Here’s why

The endowment effect makes deleting that old post feel like a personal betrayal.

Kenzi Wood

Monetization

She turned her freelance writing into a product business

Mar 18, 2026

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8 min read

She turned her freelance writing into a product business

Take a closer look at freelance economics

Amanda Smith