Audience growth

Community building

Why posting feels scarier than it should

Jan 28, 2026

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8 min read

Why posting feels scarier than it should

Most people notice far less than your brain tells you they do.

Kenzi Wood

Community building

How creators accidentally limit engagement by ignoring the Pygmalion effect

Jan 14, 2026

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10 min read

How creators accidentally limit engagement by ignoring the Pygmalion effect

The quiet psychology shaping your comments section

Kenzi Wood

Community building

Dec 10, 2025

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9 min read

Repetition = attachment: The science behind follower loyalty

Why posting regularly quietly turns strangers into fans.

Kenzi Wood

Community building

Turn freebies into growth with the reciprocity principle

Nov 24, 2025

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8 min read

Turn freebies into growth with the reciprocity principle

This is what happens when you stop selling and start serving your audience first.

Kenzi Wood

Monetization

From scrolls to clicks: How nudge theory turns viewers into action-takers

Oct 29, 2025

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9 min read

From scrolls to clicks: How nudge theory turns viewers into action-takers

Why small design choices (not louder CTAs) quietly shape your audience’s behavior.

Kenzi Wood

Branding

The peak-end rule: How to craft content people actually remember

Oct 15, 2025

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10 min read

The peak-end rule: How to craft content people actually remember

Your audience doesn’t remember the whole story, just the moments that hit hardest

Kenzi Wood

Monetization

Choice architecture turns scrolls into off-platform sales

Sep 24, 2025

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10 min read

Choice architecture turns scrolls into off-platform sales

Relying on social algorithms kills your growth. 😵Here’s what to do instead.

Kenzi Wood

Community building

From viewers to superfans: Gottman’s 85% rule changes everything

Aug 27, 2025

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8 min read

From viewers to superfans: Gottman’s 85% rule changes everything

Why every emoji, poll reply, and “lol” matters more than you think.

Kenzi Wood