All interviews

Creator Behaviral Science

Creator Interviews

Burned out? There’s a better way to stay motivated as a creator

Apr 29, 2026

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5 min read

Burned out? There’s a better way to stay motivated as a creator

Here’s how to get through creator burnout without nuking your content strategy.

Kenzi Wood

Apr 22, 2026

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3 min read

Creators and AI clones

A new age “influencer” or cause for pause?

Amanda Smith

Apr 15, 2026

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9 min read

“Good content” alone isn’t enough

We follow creators because we want to feel something.

Kenzi Wood

He’s an electrician with 200,000 YouTube subscribers

Mar 31, 2026

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3 min read

He’s an electrician with 200,000 YouTube subscribers

The blue-collar creator

Amanda Smith

Can’t let go of old content or branding? Here’s why

Mar 25, 2026

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10 min read

Can’t let go of old content or branding? Here’s why

The endowment effect makes deleting that old post feel like a personal betrayal.

Kenzi Wood

She turned her freelance writing into a product business

Mar 18, 2026

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8 min read

She turned her freelance writing into a product business

Take a closer look at freelance economics

Amanda Smith

Your audience is overloaded. So keep it simple.

Mar 11, 2026

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9 min read

Your audience is overloaded. So keep it simple.

It sounds counterintuitive, but simpler visuals and one CTA per post actually boost engagement.

Kenzi Wood

The PR pro-turned-creator teaching self-employed people to get seen

Mar 4, 2026

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11 min read

The PR pro-turned-creator teaching self-employed people to get seen

She’s a multi-hyphenate comms creator and mother.

Amanda Smith

Create micro-yeses with the commitment-consistency principle

Feb 25, 2026

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10 min read

Create micro-yeses with the commitment-consistency principle

Tiny agreements today shape tomorrow’s conversions.

Kenzi Wood

Feb 18, 2026

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9 min read

The creator-consultant who built her brand on Jewish comedy

She’s much more than just an influencer

Amanda Smith

The paradox of choice: Options are the enemy

Feb 11, 2026

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10 min read

The paradox of choice: Options are the enemy

Your audience isn’t indecisive; they’re overwhelmed. Learn how to stop feeding into the paradox of choice.

Kenzi Wood

This creator built her 8+ million audience hunting ghosts

Feb 4, 2026

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10 min read

This creator built her 8+ million audience hunting ghosts

She turns the paranormal into binge-worthy stories

Amanda Smith