All interviews

Creator Behaviral Science

Creator Interviews

Why posting feels scarier than it should

Jan 28, 2026

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8 min read

Why posting feels scarier than it should

Most people notice far less than your brain tells you they do.

How one of the OG Instagram influencers became the Adobe evangelist

Jan 21, 2026

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8 min read

How one of the OG Instagram influencers became the Adobe evangelist

Big brands are hiring influencers internally.

How creators accidentally limit engagement by ignoring the Pygmalion effect

Jan 14, 2026

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10 min read

How creators accidentally limit engagement by ignoring the Pygmalion effect

The quiet psychology shaping your comments section

The creator lessons worth taking into 2026

Jan 7, 2026

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7 min read

The creator lessons worth taking into 2026

Four stories that stayed with me

The $200K creator business – built on one platform

Jan 6, 2026

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9 min read

The $200K creator business – built on one platform

Discover her single-platform strategy

This creator’s seven-figure side hustle

Dec 17, 2025

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9 min read

This creator’s seven-figure side hustle

Her strategy is just being real

Repetition = attachment: The science behind follower loyalty

Dec 10, 2025

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9 min read

Repetition = attachment: The science behind follower loyalty

Why posting regularly quietly turns strangers into fans.

How this LinkedIn creator grew 26,000 followers in a year

Dec 3, 2025

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10 min read

How this LinkedIn creator grew 26,000 followers in a year

Her viral post? Coining the phrase “beach chicken.”

Turn freebies into growth with the reciprocity principle

Nov 24, 2025

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8 min read

Turn freebies into growth with the reciprocity principle

This is what happens when you stop selling and start serving your audience first.

This creator turned her college side hustle into a creative empire

Nov 19, 2025

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10 min read

This creator turned her college side hustle into a creative empire

Luck had nothing to do with it.

🪄The magic of “mine:” Using the endowment effect to turn followers into owners

Nov 12, 2025

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10 min read

🪄The magic of “mine:” Using the endowment effect to turn followers into owners

Your content is more valuable when your audience feels like they own it.

This former financial analyst turned creator teaches money mastery

Nov 5, 2025

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11 min read

This former financial analyst turned creator teaches money mastery

From Wall Street to empowering women.