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Creator Behaviral Science
Creator Interviews

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This creator turned her college side hustle into a creative empire

Nov 19, 2025

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10 min read

This creator turned her college side hustle into a creative empire

Luck had nothing to do with it.

Amanda Smith
Amanda Smith
🪄The magic of “mine:” Using the endowment effect to turn followers into owners

Nov 12, 2025

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10 min read

🪄The magic of “mine:” Using the endowment effect to turn followers into owners

Your content is more valuable when your audience feels like they own it.

Kenzi Wood
Kenzi Wood
This former financial analyst turned creator teaches money mastery

Nov 5, 2025

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11 min read

This former financial analyst turned creator teaches money mastery

From Wall Street to empowering women.

Amanda Smith
Amanda Smith
From scrolls to clicks: How nudge theory turns viewers into action-takers

Oct 29, 2025

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9 min read

From scrolls to clicks: How nudge theory turns viewers into action-takers

Why small design choices (not louder CTAs) quietly shape your audience’s behavior.

Kenzi Wood
Kenzi Wood
How a 20-year-old turned football content his full-time job

Oct 22, 2025

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9 min read

How a 20-year-old turned football content his full-time job

Meet the football commentator-creator turning passion into profession.

Amanda Smith
Amanda Smith
The peak-end rule: How to craft content people actually remember

Oct 15, 2025

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10 min read

The peak-end rule: How to craft content people actually remember

Your audience doesn’t remember the whole story, just the moments that hit hardest

Kenzi Wood
Kenzi Wood
ICYMI - the new rules of going viral

Oct 8, 2025

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6 min read

ICYMI - the new rules of going viral

Feed-hacking secrets from creators who already know how to win

Insane Media
Insane Media
This teen makes six figures from her content

Oct 1, 2025

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10 min read

This teen makes six figures from her content

Who said being an influencer isn’t a viable career?

Amanda Smith
Amanda Smith
Choice architecture turns scrolls into off-platform sales

Sep 24, 2025

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10 min read

Choice architecture turns scrolls into off-platform sales

Relying on social algorithms kills your growth. 😵Here’s what to do instead.

Kenzi Wood
Kenzi Wood
This creator built his career with a viral video about a mouth retainer

Sep 17, 2025

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11 min read

This creator built his career with a viral video about a mouth retainer

Anyone can turn content into a career. Here’s proof.

Amanda Smith
Amanda Smith
How to use the principle of tribalism to put your promotions on autopilot

Sep 10, 2025

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9 min read

How to use the principle of tribalism to put your promotions on autopilot

Belonging beats algorithms every time

Kenzi Wood
Kenzi Wood
The IVF influencer

Sep 3, 2025

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8 min read

The IVF influencer

How 10 million views on one video turned this scientist into an influencer

Amanda Smith
Amanda Smith
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Smart creators don’t just post - they build platforms, grow audiences, and monetize with intention.

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