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Creator Behaviral Science
Creator Interviews
Creator fees are wild right now

Aug 6, 2025

•

6 min read

Creator fees are wild right now

Some doubled their rates. Others undercharge.

Insane Media
Hubert Trinkunas
Insane Media, +1
IShowSpeed just got $23K to promote... Lithuania

Jul 30, 2025

•

5 min read

IShowSpeed just got $23K to promote... Lithuania

Also inside: YouTube’s relaxed ad rules, creators losing fans for going full-time, and why brands are pouring money into escape rooms.

Hubert Trinkunas
Hubert Trinkunas
Apple sues YouTuber for iOS 26 leaks

Jul 23, 2025

•

4 min read

Apple sues YouTuber for iOS 26 leaks

IG engagement’s tanking, Netflix wants proof not pitches, and YouTube’s now the kingmaker.

Hubert Trinkunas
Hubert Trinkunas
Meta and YouTube crack down as burnout hits creators

Jul 16, 2025

•

5 min read

Meta and YouTube crack down as burnout hits creators

Platforms are killing repost spam, mid-tier creators are losing brand deals, and burnout is pushing some out of the industry entirely.

Hubert Trinkunas
Hubert Trinkunas
U.S.-only TikTok is coming

Jul 9, 2025

•

5 min read

U.S.-only TikTok is coming

Plus: Yahoo’s quiet creator play, Prime Day boosts, and Michelle Khare’s Emmy moment.

Hubert Trinkunas
Hubert Trinkunas
Substack bets on video, again

Jul 2, 2025

•

4 min read

Substack bets on video, again

Most creators aren’t breaking even—unless they go all in on video. Plus: TikTok wants your TV, and Trump’s TikTok tease is back.

Hubert Trinkunas
Hubert Trinkunas
Netflix might go short-form to take on YouTube

Jun 25, 2025

•

7 min read

Netflix might go short-form to take on YouTube

Plus: VidCon roundup

Hubert Trinkunas
Hubert Trinkunas
TikTok’s coming for your TV

Jun 18, 2025

•

7 min read

TikTok’s coming for your TV

Plus: Instagram grid updates, $20M Shorts deals, and creators becoming media empires.

80% saw more reach with this IG trick

Jun 11, 2025

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6 min read

80% saw more reach with this IG trick

Apple’s creator tools, Snap glasses, YouTube’s $55B impact.

Hubert Trinkunas
Hubert Trinkunas
Creators are landing TV deals—and keeping the rights

Jun 4, 2025

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6 min read

Creators are landing TV deals—and keeping the rights

No studios, no selling out. Just smart licensing plays that put your content on TV while you stay in control.

Hubert Trinkunas
Hubert Trinkunas
YouTube wants an Emmy

May 28, 2025

•

6 min read

YouTube wants an Emmy

Creators push for Hollywood's biggest prize. Plus: Netflix bets big on YouTubers + OnlyFans' $8B sale talks.

Hubert Trinkunas
Hubert Trinkunas
Your content is worth more on video

May 21, 2025

•

5 min read

Your content is worth more on video

Advertisers paying premium for video podcasts while Spotify protects smaller creators from play count pressure...

Hubert Trinkunas
Hubert Trinkunas
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