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Creator Behaviral Science
Creator Interviews

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Creators are landing TV deals—and keeping the rights

Jun 4, 2025

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6 min read

Creators are landing TV deals—and keeping the rights

No studios, no selling out. Just smart licensing plays that put your content on TV while you stay in control.

Hubert Trinkunas
Hubert Trinkunas
YouTube wants an Emmy

May 28, 2025

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6 min read

YouTube wants an Emmy

Creators push for Hollywood's biggest prize. Plus: Netflix bets big on YouTubers + OnlyFans' $8B sale talks.

Hubert Trinkunas
Hubert Trinkunas
Your content is worth more on video

May 21, 2025

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5 min read

Your content is worth more on video

Advertisers paying premium for video podcasts while Spotify protects smaller creators from play count pressure...

Hubert Trinkunas
Hubert Trinkunas
Creators + AI: It's complicated

May 14, 2025

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6 min read

Creators + AI: It's complicated

Hollywood veteran buys into creator management. Plus: The AI tools video creators can't live without.

Hubert Trinkunas
Hubert Trinkunas
'Newsfluencers' are the new news anchors

May 8, 2025

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6 min read

'Newsfluencers' are the new news anchors

37% of young adults trust influencers for news. Plus: Tim Stokely's new platform Subs

Hubert Trinkunas
Hubert Trinkunas
SAG is coming for influencers

Apr 30, 2025

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7 min read

SAG is coming for influencers

Hollywood's power players are finally taking influencers seriously. Meanwhile, Adobe gives creators a middle finger to AI scraping...

Hubert Trinkunas
Hubert Trinkunas
Steven Bartlett's $100M rejection playbook

Apr 23, 2025

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5 min read

Steven Bartlett's $100M rejection playbook

Who needs a streaming deal when you’ve got Pre-Watch squads and thumbnail data? Also: Zuck’s wild plan to reset Facebook, YouTube’s AI land grab, and Instagram’s CapCut clone.

Hubert Trinkunas
Hubert Trinkunas
Creators are shifting strategy fast

Apr 16, 2025

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7 min read

Creators are shifting strategy fast

There’s a new feed. You can post prompts. They’re called yeets. Also inside: Zuck’s regretful emails, Canva’s big move, and how creators are surviving the downturn.

Hubert Trinkunas
Hubert Trinkunas
Instagram’s circling TikTok. Haul girls are panic buying. And MrBeast is sweating tariffs.

Apr 9, 2025

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5 min read

Instagram’s circling TikTok. Haul girls are panic buying. And MrBeast is sweating tariffs.

Creators are pivoting fast—and platforms are fighting for who gets left standing.

Hubert Trinkunas
Hubert Trinkunas
Trump’s TikTok deadline is fake — and everyone knows it

Apr 2, 2025

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5 min read

Trump’s TikTok deadline is fake — and everyone knows it

Meanwhile, Roblox adds ads, podcasts get messy, and creators fight for budget.

MrBeast’s blueprint for creators

Mar 26, 2025

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7 min read

MrBeast’s blueprint for creators

TikTok’s cloud drama heats up & AI clones are here.

How to beat creative blocks...

Mar 20, 2025

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3 min read

How to beat creative blocks...

AI-powered ideas, organized projects, and data-backed insights—all in one place.

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