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MrBeast’s blueprint for creators
TikTok’s cloud drama heats up & AI clones are here.
Welcome back!
MrBeast isn’t just building a brand – he’s building an empire
MrBeast isn’t stopping at YouTube fame or chocolate bars. Now, he wants to turn being MrBeast into a full-on business model for other creators to copy.
According to a February investor deck leaked to Business Insider, his parent company, Beast Industries, is working on a “creator marketplace” to help influencers land brand deals, launch products, and build empires of their own. Basically, a startup kit for becoming the next MrBeast.
They’re also looking into a fintech arm called Beast Financial that would offer creators banking tools, branded debit cards, and financial literacy content.
Some big numbers:
Beast Industries made $473M last year from media and Feastables
They’re aiming for $899M in 2025, and nearly $5B by 2029
Future plans include new product categories like soap, vitamins, and drinks
The long game? Turn MrBeast from a person into a platform – something more scalable than a single dude with a camera and an absurd giveaway budget.
Partnered with Spotter Studio
Spotter Studio is an AI-powered software that’s been developed hand in hand with the top YouTube creators.
It connects directly to your YouTube channel, so it helps brainstorm ideas based on your top-performing videos.
If you are a YouTube creator and serious about growing your channel, you know that ideas, titles, and thumbnails are the most important part of growth.
There is no better software to do that than Spotter Studio.
TikTok bidders are quietly fighting a cloud war
The April 5 deadline is creeping up, and if TikTok doesn’t get sold, it’s getting banned in the U.S. Behind the scenes? A scramble over who gets to run the thing – and more importantly, where all that data lives.
Oracle, TikTok’s current U.S. cloud partner, is still the frontrunner. But new bidders are shopping around – Microsoft and Google have both been in talks, according to insiders.
Right now, TikTok’s U.S. data is stored under “Project Texas,” a setup that made ByteDance one of Oracle’s biggest customers. But if a sale goes through, that cloud deal could be up for grabs, and it’s worth a lot.
Some TikTok investors – like KKR and General Atlantic—are pushing an Oracle-backed deal, but lawmakers want ByteDance completely out. Other buyers, like Reid Rasner and Jesse Tinsley, are also hunting for partners.
Oh, and the chaos continues:
TikTok’s global ad chief Blake Chandlee is out April 1
Nathaniel Brown from Warner Bros. Discovery is stepping in as global comms chief
With the deadline weeks away, the app’s future might depend as much on data hosting as it does on politics.
AI avatars are creeping into the creator economy – and they’re not asking for permission
More than 200 million people are part of the creator economy. But the next wave of creators? They’re not people at all.
Thanks to tools like OpenAI’s Sora, Meta’s AI Studio, TikTok’s Symphony, and startups like Pika and Synthesia, anyone can now build a digital clone that talks, moves, and creates content just like a real person. These avatars don’t need sleep. Don’t burn out. And they can speak to audiences in any language, all at once.
It’s not all sci-fi – it’s already happening.
Why? Clones can film brand deals while the real person is offline. They can pump out content 24/7. They can even give fans personalized messages or run AI “meet and greets.” It's Cameo meets ChatGPT – at scale.
But the bigger issue? The flood of fake, non-human creators – AI avatars built from scratch, with no human behind them, engineered just to farm views and ad money. They’re not charming. They’re not real. But the algorithm might not care.
And brands? They’re watching. Some are already exploring in-house avatars instead of hiring real creators.
For now, people still seem to prefer actual humans. But AI is catching up—fast. And if you’re a creator, the challenge isn’t just keeping up. It’s staying real while the internet fills up with fakes.
More updates
Synthesia is giving out $1M in stock options to the actors behind its most-used AI avatars – especially the ones driving its biggest marketing hits.
Sydney Sweeney will star in and produce a new film based on a viral Reddit story about a woman who pretends to be a family’s missing daughter... and then robs them.
Gen Z now spends 54% more time on user-generated content than traditional entertainment. More than half say social media feels more relevant than TV or movies, per Deloitte.
Pinterest says Coachella 2025 fashion will be all about Y2K streetwear, punk looks, and “Dystopian Drip.” Basically: Mad Max meets Depop.
The U.S. may force ByteDance to sell TikTok by April 5. Some senators are trying to delay the decision, but the clock’s still ticking.
YouTube added mobile subscriber listings and new tools for livestreamers to schedule breaks – because burnout is real.
TikTok Notes, its separate photo-sharing app, is officially dead – less than a year after launch.
What we’re reading
Business Insider – Leaked pitch deck reveals how influencer Emma Chamberlain planned to grow her coffee brand to $33M in revenue this year.