Kenzi Wood

Kenzi Wood is a writer who specializes in writing content for blogs, websites, TikTok, YouTube, and everything in between. In her past life as a marketer, she specialized in SEO, PPC, email, and content marketing. Outside of work, you can find Kenzi baking vegan treats, gardening, and playing with her cats.

Community building

Apr 15, 2026

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9 min read

“Good content” alone isn’t enough

We follow creators because we want to feel something.

Kenzi Wood

Branding

Mar 25, 2026

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10 min read

Can’t let go of old content or branding? Here’s why

The endowment effect makes deleting that old post feel like a personal betrayal.

Kenzi Wood

Creator Behavioural Science

Your audience is overloaded. So keep it simple.

Mar 11, 2026

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9 min read

Your audience is overloaded. So keep it simple.

It sounds counterintuitive, but simpler visuals and one CTA per post actually boost engagement.

Kenzi Wood

Monetization

Create micro-yeses with the commitment-consistency principle

Feb 25, 2026

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10 min read

Create micro-yeses with the commitment-consistency principle

Tiny agreements today shape tomorrow’s conversions.

Kenzi Wood

Monetization

The paradox of choice: Options are the enemy

Feb 11, 2026

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10 min read

The paradox of choice: Options are the enemy

Your audience isn’t indecisive; they’re overwhelmed. Learn how to stop feeding into the paradox of choice.

Kenzi Wood

Community building

Why posting feels scarier than it should

Jan 28, 2026

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8 min read

Why posting feels scarier than it should

Most people notice far less than your brain tells you they do.

Kenzi Wood

Community building

How creators accidentally limit engagement by ignoring the Pygmalion effect

Jan 14, 2026

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10 min read

How creators accidentally limit engagement by ignoring the Pygmalion effect

The quiet psychology shaping your comments section

Kenzi Wood

Community building

Dec 10, 2025

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9 min read

Repetition = attachment: The science behind follower loyalty

Why posting regularly quietly turns strangers into fans.

Kenzi Wood

Community building

Turn freebies into growth with the reciprocity principle

Nov 24, 2025

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8 min read

Turn freebies into growth with the reciprocity principle

This is what happens when you stop selling and start serving your audience first.

Kenzi Wood

Monetization

🪄The magic of “mine:” Using the endowment effect to turn followers into owners

Nov 12, 2025

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10 min read

🪄The magic of “mine:” Using the endowment effect to turn followers into owners

Your content is more valuable when your audience feels like they own it.

Kenzi Wood

Monetization

From scrolls to clicks: How nudge theory turns viewers into action-takers

Oct 29, 2025

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9 min read

From scrolls to clicks: How nudge theory turns viewers into action-takers

Why small design choices (not louder CTAs) quietly shape your audience’s behavior.

Kenzi Wood

Branding

The peak-end rule: How to craft content people actually remember

Oct 15, 2025

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10 min read

The peak-end rule: How to craft content people actually remember

Your audience doesn’t remember the whole story, just the moments that hit hardest

Kenzi Wood

Monetization

Choice architecture turns scrolls into off-platform sales

Sep 24, 2025

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10 min read

Choice architecture turns scrolls into off-platform sales

Relying on social algorithms kills your growth. 😵Here’s what to do instead.

Kenzi Wood

Monetization

How to use the principle of tribalism to put your promotions on autopilot

Sep 10, 2025

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9 min read

How to use the principle of tribalism to put your promotions on autopilot

Belonging beats algorithms every time

Kenzi Wood

Community building

From viewers to superfans: Gottman’s 85% rule changes everything

Aug 27, 2025

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8 min read

From viewers to superfans: Gottman’s 85% rule changes everything

Why every emoji, poll reply, and “lol” matters more than you think.

Kenzi Wood