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Creator Behaviral Science
Creator Interviews
Bro-casters, lawsuits & TikTok's next move 🎙️

Nov 27, 2024

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7 min read

Bro-casters, lawsuits & TikTok's next move 🎙️

Video podcasts take over YouTube, influencers battle over aesthetics, and TikTok bets big on long-form content despite looming bans.

Insane Media
Insane Media
Creators vs. newsrooms 📰 who’s winning?

Nov 20, 2024

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7 min read

Creators vs. newsrooms 📰 who’s winning?

1 in 5 Americans now trust influencers over traditional media. Is this the future of news—or its downfall?

Insane Media
Insane Media
Insta clears myths, MKBHD apologizes, TikTok hits brands

Nov 13, 2024

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7 min read

Insta clears myths, MKBHD apologizes, TikTok hits brands

Instagram clears up sponsored content concerns, MKBHD’s driving controversy, and TikTok’s new rules hurt brands.

Insane Media
Insane Media
YouTube outspending Hollywood & Troveo helps creators cash in

Nov 6, 2024

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6 min read

YouTube outspending Hollywood & Troveo helps creators cash in

YouTube’s content spend hits $16 billion, Troveo lets creators license their work to AI, and YouTube pushes for more support for UK creators. The landscape is shifting!

Insane Media
Insane Media
The creator economy skyrockets & pricey influencer courses

Oct 30, 2024

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5 min read

The creator economy skyrockets & pricey influencer courses

The influencer industry hits $250 billion, with top creators launching brands, while courses like Lipovetsky's Creator Method charge $3,000 for the secrets to success. Worth it?

Insane Media
Insane Media
MrBeast’s deal drama, Dude Perfect’s big expansion, & TikTok’s creator push

Oct 23, 2024

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7 min read

MrBeast’s deal drama, Dude Perfect’s big expansion, & TikTok’s creator push

MrBeast regrets his burger deal, Dude Perfect levels up with $100M, and TikTok helps creators launch their own brands.

Insane Media
Insane Media
Adobe's AI overload & Threads' cash mystery

Oct 16, 2024

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7 min read

Adobe's AI overload & Threads' cash mystery

Adobe MAX leaves creators frustrated with too much AI, while Threads' bonus program pays big but remains a puzzle.

Insane Media
Insane Media
Big brands snub small creators...

Oct 9, 2024

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7 min read

Big brands snub small creators...

Small creators are losing deals to mega influencers—time to rethink your strategy.

Insane Media
Insane Media
Instagram hands creators a playbook for going viral

Oct 2, 2024

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6 min read

Instagram hands creators a playbook for going viral

+ YouTube’s latest moves: Shrinking Play Buttons, background listening, and AI that summarizes your videos...

Insane Media
Insane Media
YouTube explores how gen AI is shaping the creator landscape

Sep 25, 2024

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7 min read

YouTube explores how gen AI is shaping the creator landscape

Plus: MKBHD faces backlash over pricey wallpaper app ‘Panels’

Rosa Gosling
Rosa Gosling
YouTube's 'Hype' feature helps small creators get noticed

Sep 20, 2024

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7 min read

YouTube's 'Hype' feature helps small creators get noticed

Plus: MrBeast’s $100 million Amazon deal hits a wall, and it’s not looking good

Rosa Gosling
Rosa Gosling
🚨 Snapchat’s new tools = more $$$ for creators

Sep 18, 2024

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7 min read

🚨 Snapchat’s new tools = more $$$ for creators

Snapchat is dropping features to help creators score brand deals and boost engagement. Here's how you can cash in!

Rosa Gosling
Rosa Gosling
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