Latest Articles

Dive into a collection of past posts and rediscover timeless content.

Newsletter

This creator journalist on building a best-selling Substack

Jul 8, 2026

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3 min read

This creator journalist on building a best-selling Substack

Subtitle

Amanda Smith

Creator Behavioural Science

You are not your audience’s friend, and that’s a good thing

Jun 24, 2026

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5 min read

You are not your audience’s friend, and that’s a good thing

Parasocial relationships are the secret engine behind creator loyalty. Here’s how to handle them without burning out.

Kenzi Wood

Creator Behavioural Science

LinkedIn is going all in on B2B creators

Jun 17, 2026

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3 min read

LinkedIn is going all in on B2B creators

Without the cringe

Amanda Smith

Creator Behavioural Science

Why your audience isn’t sticking around (and how to fix it)

Jun 10, 2026

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5 min read

Why your audience isn’t sticking around (and how to fix it)

Followers stay when they feel understood. Here’s how to build that into your content

Kenzi Wood

Creator Interviews

He’s making NYC the creator economy capital

Jun 3, 2026

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3 min read

He’s making NYC the creator economy capital

Hang out with creators and creative folks

Amanda Smith

Creator Behavioural Science

Your face is your advantage (and no, it has nothing to do with looks)

May 27, 2026

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5 min read

Your face is your advantage (and no, it has nothing to do with looks)

Mirror neurons shape human connection. Here’s how to unlock them in your creative work.

Kenzi Wood

Creator Interviews

This celebrity trainer is the OG Instagram fitness influencer

May 20, 2026

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4 min read

This celebrity trainer is the OG Instagram fitness influencer

Putting the move in movement

Amanda Smith

Creator Behavioural Science

The flywheel effect compounds growth: Here’s how

May 13, 2026

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5 min read

The flywheel effect compounds growth: Here’s how

You don’t need to go viral; you just need to show up.

Kenzi Wood

YouTube

This creator-journalist launched with a Casey Neistat collab

May 6, 2026

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3 min read

This creator-journalist launched with a Casey Neistat collab

A new class of creators

Amanda Smith

Creator Behavioural Science

Burned out? There’s a better way to stay motivated as a creator

Apr 29, 2026

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5 min read

Burned out? There’s a better way to stay motivated as a creator

Here’s how to get through creator burnout without nuking your content strategy.

Kenzi Wood

Creator Interviews

Apr 22, 2026

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3 min read

Creators and AI clones

A new age “influencer” or cause for pause?

Amanda Smith

Community building

Apr 15, 2026

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9 min read

“Good content” alone isn’t enough

We follow creators because we want to feel something.

Kenzi Wood