- Curious Creator
- Posts
- đ Creators take over Super Bowl
đ Creators take over Super Bowl
Super Bowl houses, timeline apps, and why YouTube just came for Spotifyâs neck.
Welcome back!
Trump signed off on a new U.S. sovereign wealth fund and casually threw out the idea of using it to buy TikTok. No real plan yetâjust talk.
Creators are taking over the Super Bowlâhereâs how
The Super Bowl isnât just about football anymoreâitâs a massive marketing playground, and creators are making big plays this year. Forget just appearing in commercialsâcreators are setting up shop in Super Bowl houses, partnering with brands for fan festivals, and getting VIP access to the gameâs biggest events.

Creator Super Bowl houses đ
Talent agencies like Rewired Talent are renting out houses in New Orleans for creators to film content, host brand activations, and cash in on the Super Bowl buzz. These houses act as content hubs, with brand sponsors paying to have their products featured in videos, from nutrition supplements to wellness gear. Instead of shelling out $8 million for a 30-second ad, brands get organic exposure through creator contentâa cheaper and arguably more effective way to tap into audiences.
The NFLâs creator takeover: The NFL is going all-in on creators this year, hosting 150 influencers from the U.S., Germany, Brazil, Mexico, and the U.K. to generate social content. Plus, the NFL and YouTubeâs Access Pass for Legends program is expanding, giving creators exclusive game footage to remix into their own videos. Last year, this program helped generate 200 million views, proving that fans love creator-led sports content just as much as the game itself.
Beyond the big game: Verizon is hosting its first-ever fan festival, spanning 30 NFL markets nationwide, complete with meet-and-greets, special events, and food collabs with top creators. Luxury and fashion are creeping into the Super Bowl scene, with exclusive NFL fashion showcases and high-end creator-hosted brunches.
The Super Bowl isnât just a TV event anymoreâitâs a multi-platform creator economy moment. Whether through exclusive houses, NFL-backed initiatives, or global fan activations, creators are carving out their own Super Bowl-sized revenue streamsâand brands are paying attention.
Sponsored by Canva
Canva is looking for designers, illustrators, photographers, and creatives to join Canva Creatorsâa marketplace where your work gets used by millions, and you get paid every time it does.
No deadlines. No clients. No stress. Just create on your own time.
Your designs keep earning, even when youâre offline. And you get full creative freedomâyour style, your perspective, your way.
The rise of timeline apps
Tired of algorithms dictating your feed? A new wave of timeline apps is here to fix thatâletting you curate your own content, minus the social media chaos.

Whatâs happening: Apps like Tapestry, Reeder, Unread, Feeeed, and Surf are taking an old-school RSS reader approach, but modernized for todayâs internet. Instead of bouncing between YouTube, Bluesky, Instagram, podcasts, newsletters, and news sites, timeline apps bring all your favorite feeds into one placeâchronologically ordered, no algorithm meddling.
Why itâs a big deal
No more doomscrollingâonly the content you actually care about.
Faster browsingâfind the latest from your favorite YouTubers, bloggers, or podcasters in seconds.
Customization on steroidsâfilter out keywords, mute topics, and even create separate timelines for different content types.
The challenge: Timeline apps arenât fully interactive yetâyou can read Bluesky posts but not reply, or watch YouTube videos but not comment. Some, like Surf, are working on making engagement possible. But even as a content shortcut, timeline apps are already a game-changer.
This might just be the internetâs detox momentâa return to curated, intentional consumption rather than algorithm-driven chaos. If youâre tired of social mediaâs junk feeds, timeline apps offer a way outâand a way to finally keep up without burning out.
YouTube declares itself the podcast king
YouTube is making it clear: podcasts are now a core part of its platform. For the first time, Google highlighted podcasting in its earnings call, signaling a major shift.
Why it matters
Podcasts are now visual. YouTube is pushing video podcasts, competing directly with Spotify.
Politics played a role. Trumpâs 2024 campaign leaned on podcasters, driving millions of politically engaged viewers to YouTube.
YouTube is embracing its influence. CEO Neal Mohan was spotted at a pre-inauguration party with Trump-friendly podcasters.
YouTube isnât just for videosâitâs now the biggest podcast platform. With Google fully backing this shift, Spotifyâs audio-only model looks outdated.
Todayâs top updates
LinkedIn is bringing its For You video feed to desktop, adding a video section to profiles, and introducing an "average watch time" metric.
Tom Brady launched 199, a newsletter on Kit covering business, football, and health.
Sixteenth, now owned by Whalar, is launching a sports division to turn pro athletes into creators.
Instagram is testing a pause feature on Reels, letting users start and stop videos with a tap.
Meta is updating AI content labels on Facebook and Instagram for clearer disclosure.